Mcdonald’s Happy Readers Campaign


Since Wednesday 13th September McDonald’s has introduced a magical Roald Dahl book in to each Happy Meal served over the next 5 weeks. Each book in the series focuses on a different character from three of Roald Dahl’s best-loved stories: Matilda, The BFG and Charlie and the Chocolate Factory. The project comes as part of McDonald’s #HappyReaders initiative, which aims to increase book ownership amongst children and encourage both parents and children to find the joy in reading.

These books are very special – they’re an exclusive series of books – featuring his fantastical characters. They have even got Peter Andre on board with their happy readers campaign he even made the sweetest video with his two children (Check it out here.)

‘Since 2012, over 50m books have been distributed as part of the Happy Meal – twice the number of books that fill the British Library – as part of McDonald’s long-term Happy Readers strategy, aiming to increase book ownership amongst kids and make reading fun.’

When I got the email asking if I wanted to take part in the campaign I said yes straight away! Me and the boys absolutely love sitting together with a book and enjoying the magical journey the story we are reading will take us on.


Inside each book are activities for your children to complete and stickers for them to decorate a page with – which I think is a lovely idea.

These books will only be available for five weeks (they launched on the 13th of September)


 The books included each week are;



  • Roald Dahl’s Wonderful Mr Willy Wonka
  • Roald Dahl’s Lucky Charlie Bucket
  • Roald Dahl’s Mischievous Chocolate Factory Children
  • Roald Dahl’s Amazing Matilda
  • Roald Dahl’s Marvellous Miss Honey
  • Roald Dahl’s Rotsome Giants
  • Roald Dahl’s Brave Little Sophie
  • Roald Dahl’s Fantabulous BFG


I really enjoyed reading through these books with the boys, and now Josh has started to read himself in school he has taken a new interest in reading which makes me so happy. There is nothing more magical than sitting down with your children and all enjoying a good book and really getting to know the characters and getting involved in the story line. Roald Dahl is one of the greatest story tellers of all time, and he wrote the best loved children’s stories. He is celebrated annually by the worlds biggest author-based event Roald Dahl Day (which is recognised across the globe on 13th September.)

The BFG and Matilda are my ultimate childhood favourite books and I can’t wait to re read them with the boys and make them fall in love with them just as I did at their age. I think it is so important to encourage children to read from an early age which is why I love reading books with Freddie just as much as I do with Josh. He loves looking at all the pictures and turning the pages and really listens to what I am saying, its the sweetest thing. I also think it is really important that children see you reading books and magazines and enjoying them yourself as this will encourage them to do the same. I also think being a part of the library is so brilliant for children as they get to borrow numerous books every week and it opens their eyes to so many new characters and stories to help them learn and grow their imagination.

Josh really enjoyed trying to do the word search inside all the books, and absolutely loved using the stickers to create pictures inside the book.


I am so glad we agreed to take part in this campaign as it has really opened Joshua’s eyes to the world of Roald Dahl and the brilliant books he has created. It has really taken me back to my childhood and he has picked a different book from the pack every night since we have got them. They are so different to the usual books I read to him so I am so glad he has taken an interest in them and is really enjoying getting to know each character.


If you want to know more about this campaign you can read all about it here. I think it’s a brilliant campaign and anything that will encourage children to choose a book over an ipad in this current time is amazing in general. Go Mcdonald’s!


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